Harper Murray, a three-time All-American volleyball player for the University of Nebraska, signed a personal branding deal with Adidas. ^[1] ESPN is dedicating $5 million to a new initiative intended to get more children to play sports. ^[2] After shaking hands, Tom Brady and Harper Murray wrapped their arms around each other in a lingering hug that went viral on social media. ^[3] Nebraska Cornhuskers star Harper Murray, 21, walked over to the stands to greet Tom Brady and his daughter before the match. ^[4] Tom Brady was sitting courtside with his 13-year-old daughter Vivian at the Nebraska Cornhuskers' 2026 season opener against the Texas Longhorns. ^[5] Adidas featured Harper Murray's image on the side of a building in the Haymarket District of Lincoln, Nebraska, as part of a campaign to market her as the face of college volleyball. ^[6] ESPN's investment is a response to the observation that youth sports participation is currently in decline. ^[7] Harper Murray expressed that it is awesome to have legends in their sport come and support a sport that is growing in popularity. ^[8]