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    "headline": "Lululemon Sales Drop 9% as New CEO Heidi O'Neill Prepares to Take Over",
    "dek": "Lululemon reported a 9% decline in comparable sales as it prepares for Heidi O'Neill to become CEO.",
    "prose": "Comparable sales for Lululemon fell 9% year over year in the second quarter, with a 12% decline in the Americas region. [^1]\n\nLululemon reported second-quarter net revenue of $2.47 billion, representing a 4% year-over-year decline. [^2]\n\nLululemon, a Canadian athleisure brand founded in 1998, opened a new store on Kärntner Straße 14 in Vienna. [^3]\n\nFormer Nike executive Heidi O'Neill is set to become Lululemon's CEO starting September 8 to evaluate the business strategy. [^4]\n\nLululemon plans to increase marketing investments in the second half of the year to return to sales growth. [^5]\n\nLululemon announced a 2026 expansion strategy that includes market entries in Greece, Austria, Poland, Hungary, Romania, and India. [^6]\n\nHeidi O'Neill assumed her role as CEO in September to drive the expansion of the former niche label. [^7]",
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