{ "story_id": "26effa94c54a70ed6fcaae231e1bcea2", "desk": "drm3", "revision": 1, "published_at": "2026-09-02T02:07:10.000Z", "content_hash": "808f1a66fcd5bd1233e33ae7c9df519dad8c358ad97dffe3af51e7e8920f32dc", "hash_basis": "sha256 over `headline\\ndek\\nprose`, plus `\\n` + the canonical citations JSON when any source is placed, plus `\\n#blog` for blogs", "basis": { "headline": "Cruz Azul Launches 'Nación Azul' Fan Loyalty Program", "dek": "Cruz Azul presents 'Nación Azul' to recognize fan loyalty and build closer community ties.", "prose": "Cruz Azul presented a new project called 'Nación Azul' on Monday to foster greater communion between the club, its players, and its fans. [^1]\n\nCruz Azul announced the official launch of 'Nación Azul', a digital platform and registration system designed to group its millions of followers worldwide under a single digital identity. [^2]\n\nCruz Azul launched 'Nación Azul', a digital platform that allows fans to register as official followers of the club. [^3]\n\nClub president Víctor Velázquez stated that the project aims to recognize fan loyalty and provide new experiences for supporters. [^4]\n\nFans were invited to register at https://nacionazul.cfcruzazul.com/ to receive a lifetime membership certificate with a unique affiliation number. [^5]\n\nClub president Víctor Manuel Velázquez stated that the main objective is to understand the fanbase in depth, including their locations and interests, to design more effective and personalized strategies. [^6]\n\nRegistration is conducted entirely online via the official portal nacionazul.cfcruzazul.com, requiring a stable internet connection and an active email address for verification. [^7]\n\nThe initiative is a free affiliation campaign intended to formalize the sense of belonging of the fanbase and establish a direct two-way communication channel with the community. [^8]\n\nLess than one hour after the launch of 'Nación Azul', the new program for Cruz Azul fans surpassed 10,000 registrations from countries including Japan, China, and Australia. [^9]\n\nThe platform enables fans to obtain a digital certificate that may offer various benefits in the future. [^10]\n\nThe registration process is free and conducted entirely online without the need to visit a physical location. [^11]\n\nThe initial phase of the project provides a profile with direct access to the club store and ticket purchasing portal. 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