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    "headline": "UK-educated Indian youth builds ₹1 crore avocado business using Israeli techniques",
    "dek": "Harshit Godha transformed barren land in Bhopal into a ₹1 crore avocado business using Israeli hydroponic methods.",
    "prose": "Harshit Godha, a UK-educated marketing graduate, founded Galil Avo India to address the shortage of high-quality avocado saplings in the Indian market. [^1]\n\nIn 2019, Harshit Godha invested ₹50 lakh to transform a 5-acre barren plot in Bhopal, Madhya Pradesh, into an avocado orchard using advanced Israeli hydroponic techniques. [^2]\n\nThe Indo-Israel Avocado Nursery business, established in 2021, now houses over 20,000 plants and supplies around 18,000 avocado plants to farmers across India. [^3]\n\nHarshit Godha spent a month in Israel to learn avocado farming techniques before returning to India to implement them locally. [^4]\n\nBollywood star Shilpa Shetty promoted avocado for skincare around 2011, causing prices to double overnight and driving a surge in demand. [^5]\n\nManilal Palliyath states that India imports approximately 15,000 tonnes of avocados every year while domestic production is only about 8,000-9,000 tonnes. [^6]\n\nSunil Bopaiah, group manager at Cottanad Plantations in Kerala, India, states that avocados were initially planted as shade trees for coffee plantations before becoming a profitable crop. [^7]\n\nCottanad Plantations harvested between 10 and 15 tonnes of avocados last year and aims to increase production to 40 to 50 tonnes within three to four years. [^8]",
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