Zhu Jingyang, China's ambassador to Colombia, said at the National Exporters Congress in Cartagena that the growth of Shein and Temu can be explained by the rules of the market, defending the platforms against criticism from Colombian business leaders. ^[1] Ronald Bakalarz, president of the Analdex Board of Directors, presented an agenda of six commitments to transform Colombia's productive capacity at the XXXVIII National Exporters Congress on 2026-09-03. ^[2] Ronald Bakalarz, president of the Analdex board, presented a six-point roadmap for the Colombian export sector during the National Exporters Congress in Cartagena. ^[3] Zhu Jingyang, the Chinese ambassador to Colombia, responded to criticisms from the export sector regarding the Chinese e-commerce platforms Temu and Shein. ^[4] Ronald Bakalarz, chairman of Analdex's board of directors, called on Colombian authorities, particularly the National Tax and Customs Authority (DIAN), to strengthen oversight of cross-border e-commerce, with Analdex believing that the growth of platforms such as Shein and Temu may be associated with illegal activity and unfair competition. ^[5] Zhu Jingyang acknowledged that the Shein and Temu business model does not benefit all market participants equally, creating advantages for some and difficulties for others, and said this represents a challenge for governments responsible for establishing competition rules. ^[6] Zhu Jingyang said that denigrating the Shein and Temu business models instead of investigating why they have been successful is not a sign of cognitive maturity. ^[7] Analdex expressed a conditional willingness to work with the new Colombian administration, demanding security, trust, investment, legal and tax stability, infrastructure, reliable energy, and financing. ^[8] Colombia's GDP grew 2.6% in 2025 and advanced 2.2% during the first quarter of 2026, according to Bakalarz. ^[9] The total fiscal deficit in 2025 represented around 6.4% of Colombia's GDP, according to the Autonomous Fiscal Rule Committee. ^[10] Shein and Temu are exploiting cross-border e-commerce to avoid established tax and trade regulations, harming formal businesses. ^[11]