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    "headline": "Models Showcase Spring/Summer Collections at 2027 Seoul Fashion Week Opening Show",
    "dek": "Models presented the SS collection at the opening show of the 2027 Seoul Fashion Week at DDP.",
    "prose": "Models introduced the Spring/Summer (SS) collection at the 2027 Seoul Fashion Week opening show titled 'Lee' held on the morning of September 1 at the Dongdaemun Design Plaza (DDP) in Seoul's Jung-gu district. [^1]\n\nOn 2026-05-01, Dunst, LF's casual brand from subsidiary Citydots, announced it will hold its first official fashion show on 2026-05-05 at Seoul Fashion Week in Jamsil, Seoul, marking its first runway since its 2019 launch as an LF in-house venture. [^2]\n\nThe 2027 Seoul Fashion Week is a global fashion business event organized and hosted by the Seoul Metropolitan Government. [^3]\n\nThe current season's fashion week schedule includes fashion shows and presentations from 31 brands, as well as brand pop-ups, exhibitions, experiences, and K-culture programs. [^4]\n\nDunst has expanded its global wholesale business since 2022 and currently has over 100 retail partners across about 30 countries, including the US, Europe, Japan, and China. [^5]\n\nDunst's global wholesale business has grown about 70% over the past four years, and its first-half sales this year rose about 60% year-over-year. [^6]\n\nThe runway show will present about 50 looks from the current 2026 Fall/Winter collection, using a SEE NOW, BUY NOW format that allows attendees to purchase runway items immediately. [^7]",
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      "statement": "Models introduced the Spring/Summer (SS) collection at the 2027 Seoul Fashion Week opening show titled 'Lee' held on the morning of September 1 at the Dongdaemun Design Plaza (DDP) in Seoul's Jung-gu district.",
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