{ "story_id": "692f3f6bc4a87e8a3aa6100b86b24513", "desk": "drm3", "revision": 1, "published_at": "2026-09-04T12:25:02.000Z", "content_hash": "80432a4cac6dcb7494e26c4a53032b5c72c173a10d84b1215a8592b0b54f8951", "hash_basis": "sha256 over `headline\\ndek\\nprose`, plus `\\n` + the canonical citations JSON when any source is placed, plus `\\n#blog` for blogs", "basis": { "headline": "Lululemon Shares Plummet Following Second Forecast Cut and CEO Transition", "dek": "Lululemon shares fell 18% after the company cut its full-year forecast for the second time ahead of new CEO Heidi O'Neill's tenure.", "prose": "Shares of Lululemon Athletica fell about 18% in premarket trading on Friday after the sportswear maker cut its full-year forecast for a second time. [^1]\n\nLululemon Athletica shares fell approximately 20% on Friday before the market opened after the company lowered its annual forecasts for the second time, according to Reuters. [^2]\n\nLululemon Athletica stock dropped 20.56% premarket to $96.73 on September 4, 2026, following a forecast reset that signaled a sharp deterioration in the business outlook. [^3]\n\nManagement cut full-year sales guidance to a 5%-7% decline and EPS guidance to $9.48-$9.73, while Q3 guidance implies a 10%-11% revenue decline. [^4]\n\nFollowing the results, at least 12 brokerages lowered their price objectives for the shares, with Piper Sandler setting the Street-low target of US$80. [^5]\n\nIncoming CEO Heidi O'Neill, a former Nike executive who takes over on September 8, will be tasked with reviving demand in North America and restoring growth. [^6]\n\nRevenue in the Americas fell 8% from a year earlier in the second quarter, compared with a 1% increase the previous year, as the firm struggled to reignite demand amid slow consumer spending impacted by inflationary pressures. [^7]\n\nThe CEO of Blackstone described massive investments in artificial intelligence as the opposite of a classic bubble, despite regular doubts about profitability and high valuations in the sector, according to AFP. [^8]\n\nVolkswagen's stock jumped on Friday after its supervisory board approved a transformation plan that could lead to the elimination of approximately 50,000 jobs, according to Reuters. [^9]\n\nAmericas revenue fell 8% while China growth slowed to 4%, driven by product missteps, weaker traffic, and higher promotions pressuring the brand. [^10]\n\nUBS analysts stated that they do not believe the stock pullback represents a good buying opportunity due to big EPS downside over the next twelve months and little upside risk. [^11]\n\nAnalysts surveyed by Marketwatch predicted a stable US unemployment rate of 4.1% and a rise in nonfarm payrolls of 53,000 for August. 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