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    "headline": "Philips Hue Launches Affordable TV Sync Options at IFA",
    "dek": "Philips Hue introduces a $150 Sync Box 4K and $119 camera-based sync solution for smart lighting.",
    "prose": "Philips Hue introduced its first camera-based solution, the Play Screen Sync, for $119.99. [^1]\n\nPhilips Hue launched the new Sync Box 4K starting at $150, which is a reduction from the $385 price point of the previous 8K model. [^2]\n\nBoth the Sync Box 4K and Play Screen Sync were on display at the IFA tech show in Berlin. [^3]\n\nPhilips and Nanoleaf have jointly launched a $40 Wall Light Module that allows Nanoleaf products to appear as Philips Hue devices. [^4]\n\nPhilips Hue introduced the Play Screen Sync for $120, which uses a camera to detect colors but has compromised color matching accuracy. [^5]\n\nPhilips Hue is now offering the Sync Box 4K for $150, which uses HDMI signals to match lighting to the TV screen. [^6]\n\nThe new sync systems are going on sale immediately following their display at the IFA tech show. [^7]\n\nThe new Sync Box 4K reduces costs by supporting four HDMI feeds with just one signal, with a maximum resolution of 4K at 60Hz. [^8]",
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      "statement": "Philips Hue introduced its first camera-based solution, the Play Screen Sync, for $119.99.",
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