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    "headline": "Expedia Group Launches Sponsored Listings on Vrbo",
    "dek": "Expedia Group introduces paid sponsored listings for vacation rentals on Vrbo with a bid-per-night model.",
    "prose": "Expedia Group announced on Tuesday that it is rolling out Sponsored Listings globally on Vrbo vacation rental searches. [^1]\n\nExpedia Group announced the launch of 12 new partner products and functionalities across its flagship vacation rental brand, Vrbo, and property management software, Escapia. [^2]\n\nThe product is priced per booked night with no upfront cost required from partners. [^3]\n\nThe Sponsored Listings product allows partners to pay for premium placement at the top of relevant search results. [^4]\n\nTim Rosolio, Vice President of Vacation Rental Partnerships at Expedia Group, stated that the company is entering one of the most exciting eras in its vacation rental history. [^5]\n\nVrbo Sponsored Listings, a pay-per-booked-night advertising solution with no upfront costs, launched globally following a successful pilot with partners including AvantStay and Vacation Rental Collective. [^6]\n\nThe Sponsored Listings product provides a new lever for Vrbo partners to attract bookings, applicable to both large property management companies and individual owners. [^7]\n\nJoel Schoen, General Manager of Escapia, stated that the new features aim to make Escapia a more intuitive, flexible, connected, and intelligent platform for professional property managers. [^8]",
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    {
      "statement": "Expedia Group announced on Tuesday that it is rolling out Sponsored Listings globally on Vrbo vacation rental searches.",
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