Puebla Governor Alejandro Armenta Mier inaugurated the National Mezcal Meeting on September 3, 2026, in Puebla, stating that the administration is investing in equipment to consolidate mezcal production with technological value. ^[1] The Puebla state government announced the distribution of 1,000 promotional boxes containing eight bottles of mezcal each to support local producers and create employment opportunities. ^[2] Alejandro Armenta Mier stated that the goal is to move the industry from raw materials to producing with technological value and from the pineapple to the bottle. ^[3] Ana Laura Altamirano Pérez of the Secretariat of Agriculture and Rural Development (SDR) stated that the sector's challenge is not producing more but adding value, guaranteeing quality, and preserving territories. ^[4] The Denomination of Origin in Puebla increased from 116 to 118 municipalities, establishing the state as the second largest producer with over 20,000 hectares. ^[5] Each of the 1,000 boxes includes eight selected bottles from the 91 mezcal brands that won medals in the Tenth National Mezcal Competition. ^[6] The announcement was made during the inauguration of the Second National Mezcal Meeting in Puebla 2026, which took place from September 3 to 6 at the William O. Jenkins Convention Center. ^[7] The government allocated 50 million pesos through the Agave Mezcalero and Pulquero Strategy to support the industry this year. ^[8]