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    "headline": "Sonos CEO Tom Conrad Unveils Ace Ultra, Beam Ultra, and Sonos 27 OS",
    "dek": "Sonos launches new headphones and soundbar while rebranding its software as Sonos 27 with new AI features.",
    "prose": "Sonos announced the launch of the Sonos Ace Ultra headphones priced at $449, featuring a new 40mm driver and the Headphone Engine 2 chip to enable standard ecosystem integration. [^1]\n\nSonos rebranded its software platform as Sonos 27, describing it as an operating system for audio experiences in the home. [^2]\n\nThe Sonos Ace Ultra headphones are priced at $449, £399, and AU$699. [^3]\n\nThe Sonos Beam Ultra is a compact soundbar delivering 7.1.2 channels of Dolby Atmos sound using nine drivers, including two upfiring drivers. [^4]\n\nSonos announced Sonos 27, a new audio operating system for its speakers, soundbars, and headphones, which it describes as a major software renovation. [^5]\n\nSonos introduced Sonos Fabric, a system that allows Sonos speakers and soundbars to detect each other and send and receive audio and music with a single button. [^6]\n\nSonos released a redesigned app for Sonos 27 that promises to fix problems the company has had in recent years, adding lock screen controls and a virtual volume wheel. [^7]\n\nSonos said the Sonos 27 app update will begin rolling out to all users on September 8, along with Sonos 27mcp, a new platform for assigning different AI assistants to specific tasks; the main app features will be available only on iOS. [^8]",
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