{ "story_id": "9ae2fc2dc723cdadc78b5673489739a2", "desk": "drm3", "revision": 1, "published_at": "2026-09-02T13:45:31.000Z", "content_hash": "d2c604625b9eb4583dcbfd77f97e41002b512f2607e94754abb9cb812c13454d", "hash_basis": "sha256 over `headline\\ndek\\nprose`, plus `\\n` + the canonical citations JSON when any source is placed, plus `\\n#blog` for blogs", "basis": { "headline": "Mercado Libre Opens Digitalization Hub in San Victorino", "dek": "Mercado Libre launches a new center in San Victorino to help local merchants digitize their businesses.", "prose": "Mercado Libre inaugurated a new center of attention and advisory service in San Victorino, a commercial hub in Bogotá, to support local small and medium-sized enterprises. [^1]\n\nMercado Libre, the Mayor's Office of Bogotá via the District Secretariat of Economic Development, and the San Victorino Merchants Association (Asosanvictorino) launched on 2026-09-02 a service and advisory center in Bogotá's San Victorino district to help merchants adopt e-commerce. [^2]\n\nCurrently, Mercado Libre directly impacts more than 43,600 SMEs and 8 million users in Colombia. [^3]\n\nIn the first part of 2026, the number of small and medium-sized enterprises integrated into the Mercado Libre platform registered a growth of 45%. [^4]\n\nDomenico Barbato, general manager of Mercado Libre Colombia, said the company aims to democratize commerce and financial services in Colombia and Latin America, calling Bogotá the logistics heart of its operation. [^5]\n\nThe new center offers in-person advice on e-commerce, logistics and online sales, with training from Mercado Libre experts and commercial benefits for first digital operations, targeting small and medium enterprises (MiPymes) and traditional businesses in San Victorino. 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