China published an implementation guideline on the Monday preceding the trading day, jointly issued by seven government departments including the Ministry of Commerce and the National Development and Reform Commission, aimed at expanding and upgrading consumer-goods demand. ^[1] The guideline aims to lift total retail sales of consumer goods to around 60 trillion yuan ($8.85 trillion) by 2030. ^[2] China announced its first dedicated five-year plan for expanding consumption in July, with the same 60 trillion yuan 2030 retail-sales target, and is targeting lower-tier cities and rural areas as new sources of domestic demand. ^[3] The guideline also targets the creation of 10-trillion-yuan markets in green, smart and health-related consumption, and covers four broad areas: durable goods, everyday consumer products, specialty products, and upgraded goods. ^[4] Retail sales of trillion-yuan product categories, including automobiles, home appliances, communications equipment, textiles, and clothing, are expected to continue growing. ^[5] The guideline calls for fostering 10-trillion-yuan markets in areas such as green, smart, and health consumption by 2030. ^[6]