John Ternus will assume the role of Apple's chief executive on Tuesday, succeeding Tim Cook who has led the company for 15 years. ^[1] John Ternus, a tenured Apple insider and hardware engineering executive, was named the new chief executive officer. ^[2] John Ternus has been appointed as Apple's new CEO, effective September 1, succeeding Tim Cook. ^[3] President Donald Trump has repeatedly demanded Apple build iPhones on American soil and threatened tariffs on those made overseas. ^[4] Tim Cook is transitioning to the role of executive chairman of Apple's board with a mandate to engage policymakers globally. ^[5] Apple's yearly profit now tops $100bn, the company is worth about $4.5tn, and it has notched record revenue from its iPhones this year, boosted by renewed demand in China. ^[6] John Ternus started at Apple in 2001 and assumed the role of vice-president of hardware engineering in 2013, then head of the department in 2021. ^[7] Apple chose John Ternus for his extensive internal experience and understanding of the company's design culture and operational processes. ^[8] As CEO, John Ternus's compensation structure will be similar to Tim Cook's, who earned approximately $74.6 million last year. ^[9] Tim Cook's 15-year run as Apple's CEO has ended with the appointment of John Ternus. ^[10] Carolina Milanesi, an analyst at Creative Strategies, stated that consumers are still buying hardware first and that value of AI is discovered through hardware interest. ^[11]