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Thursday, September 3, 2026 · UTC
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Good Good Fires CEO and President Over Advert Showing Woman Pushed to Ground

Good Good sacked CEO Matt Kendrick and president Joe Flannery after backlash over an advert showing a woman being pushed.

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Good Good dismissed CEO Matt Kendrick and president Joe Flannery following public backlash over an advertisement produced for Callaway that showed a woman being pushed to the ground. [1] The pivotal advertisement showed Good Good co-founder Garrett Clark rushing over to Alexis Miestowski, a professional golfer and regular Good Good content creator, and pushing her to the ground while shouting 'Do not touch my new driver.' [2] Callaway ended its partnership with Good Good and announced it would donate $1 million (£736,000) to organizations working to prevent violence against women and support victims. [3] Nahid Giga, a board member and investor in Good Good, was installed as interim CEO following the dismissals. [4] Callaway CEO Chip Brewer issued a statement on Tuesday saying the company had launched an investigation into how the advertisement was approved. [5] Good Good Golf's head of finance and operations Alex Puchala announced on Wednesday that the company had parted ways with CEO Matt Kendrick and President Joe Flannery. [6] The advertisement was co-branded with golf equipment manufacturer Callaway, which faced calls for a boycott of its products. [7]
What this stands on
  1. Good Good dismissed CEO Matt Kendrick and president Joe Flannery following public backlash over an advertisement produced for Callaway that showed a woman being pushed to the ground. · BBC Sport
  2. The pivotal advertisement showed Good Good co-founder Garrett Clark rushing over to Alexis Miestowski, a professional golfer and regular Good Good content creator, and pushing her to the ground while shouting 'Do not touch my new driver.' · BBC Sport
  3. Callaway ended its partnership with Good Good and announced it would donate $1 million (£736,000) to organizations working to prevent violence against women and support victims. · BBC Sport
  4. Nahid Giga, a board member and investor in Good Good, was installed as interim CEO following the dismissals. · BBC Sport
  5. Callaway CEO Chip Brewer issued a statement on Tuesday saying the company had launched an investigation into how the advertisement was approved. · Al Jazeera
  6. Good Good Golf's head of finance and operations Alex Puchala announced on Wednesday that the company had parted ways with CEO Matt Kendrick and President Joe Flannery. · Al Jazeera
  7. The advertisement was co-branded with golf equipment manufacturer Callaway, which faced calls for a boycott of its products. · Al Jazeera
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