Colombian investment platform trii announced a commercial alliance with the football club Atlético Nacional, establishing itself as the club's new sponsor. [1][2]
The partnership between trii and Atlético Nacional will focus on providing financial education to players and staff members across various categories of the club. [3] The trii initiative will be present in both the men's and women's teams and will develop content regarding savings, investment, diversification, and wealth building. [4] The alliance includes a financial education program titled 'Invertir en lo que uno cree' (Invest in what you believe), targeting players and staff with content adapted to different career stages. [5][7]
The partnership extends to both the men's and women's professional teams as well as other institutional categories within the club. [6] The program covers personal finance management, savings, investment, diversification, financial planning, and asset protection to help athletes make informed decisions about their economic resources. [8]La plataforma de inversión colombiana trii anunció una alianza comercial con el club de fútbol Atlético Nacional, consolidándose como el nuevo patrocinador del club. [1][2]
La asociación entre trii y Atlético Nacional se centrará en brindar educación financiera a los jugadores y al personal de diversas categorías del club. [3] La iniciativa de trii estará presente tanto en los equipos masculino como femenino y desarrollará contenido sobre ahorro, inversión, diversificación y creación de riqueza. [4] La alianza incluye un programa de educación financiera titulado 'Invertir en lo que uno cree', dirigido a jugadores y personal con contenido adaptado a las diferentes etapas de su carrera. [5][7]
La asociación se extiende tanto a los equipos profesionales masculino y femenino como a otras categorías institucionales dentro del club. [6] El programa abarca la gestión de finanzas personales, ahorro, inversión, diversificación, planificación financiera y protección de activos para ayudar a los atletas a tomar decisiones informadas sobre sus recursos económicos. [8]
Proof8 sources · 2 publishers
What this stands on
On September 4, 2026, Colombian fintech company trii announced it has become a new sponsor of the football club Atlético Nacional. · Portafolio
Colombian investment platform trii announced a commercial alliance with the football club Atlético Nacional, establishing itself as the club's new sponsor. · Valora Analitik
The partnership between trii and Atlético Nacional will focus on providing financial education to players and staff members across various categories of the club. · Portafolio
The trii initiative will be present in both the men's and women's teams and will develop content regarding savings, investment, diversification, and wealth building. · Portafolio
The alliance includes a financial education program titled 'Invertir en lo que uno cree' (Invest in what you believe), targeting players and staff with content adapted to different career stages. · Valora Analitik
The partnership extends to both the men's and women's professional teams as well as other institutional categories within the club. · Valora Analitik
The financial education program will address personal finance aspects adapted to different stages of a sports career, ranging from emerging talents to professional players. · Portafolio
The program covers personal finance management, savings, investment, diversification, financial planning, and asset protection to help athletes make informed decisions about their economic resources. · Valora Analitik
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