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    "headline": "Nutresa Eyes Venezuelan Ice Cream Market After Acquiring Tío Rico",
    "dek": "Nutresa plans to integrate Venezuelan ice cream brand Tío Rico following its acquisition.",
    "prose": "Grupo Nutresa acquired Tío Rico, the number one ice cream brand in Venezuela, to expand its regional presence. [^1]\n\nWestcol, the second most-watched Spanish-speaking content creator globally with 57 million hours viewed, announced a partnership with Paleta, a famous ice cream brand from Colombia. [^2]\n\nPaleta Dracula and Westcol have announced a partnership to create a new collectible item. [^3]\n\nLuisa Fernanda Carrizosa, marketing manager for Nutresa's ice cream business, stated that the company is currently in the integration process and has not yet assumed full operational control of Tío Rico. [^4]\n\nNutresa aims to sell 12 million units of ice cream in Colombia this year, representing a growth of over 40% in pesos and over 30% in units compared to the previous year. [^5]\n\nNutresa projects a 20% growth for its Colombian ice cream business this year, with the Drácula Halloween campaign expected to contribute a 30% increase in sales over two months. [^6]\n\nA key feature of the partnership is 'La Llave de la Profecía', a limited-edition collectible co-created and designed by Westcol himself, marked with his characteristic 'W'. [^7]\n\nOn September 3 at 6:00 p.m., Westcol will host a live stream on Kick to reveal secrets related to the new Dracula story. [^8]\n\nThe collaboration between Westcol and Paleta involves live streaming, gaming experiences, and a jointly developed collection of objects based on the Dracula universe. [^9]\n\nThis collectible represents the first item developed jointly by the brand and a content creator. [^10]\n\nWestcol, identified as a content creator, designed the collectible object. [^11]\n\nThe collectible features the brand's logo which includes a 'W'. [^12]",
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      "statement": "Grupo Nutresa acquired Tío Rico, the number one ice cream brand in Venezuela, to expand its regional presence.",
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