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    "headline": "Netflix, Disney+, and Prime Video Shift Focus to Increasing Mexican User Spending",
    "dek": "Major streaming platforms in Mexico are pivoting from subscriber acquisition to increasing average revenue per user through price hikes and bundling.",
    "prose": "Major streaming platforms in Mexico, including Netflix, Disney+, and Amazon Prime Video, are shifting their strategic focus from acquiring new subscribers to increasing the average revenue per user. [^1]\n\nThe article reports that the race to develop AI infrastructure is causing a collateral effect on the video game industry, with console prices rising up to 70% because strong demand for RAM and graphics processors for data centers is absorbing components also needed for console manufacturing. [^2]\n\nAccording to data from The CIU, the Mexican streaming market reached 15.4 million subscriptions to video on demand services by the end of the second quarter of 2026, representing a 6.2% annual growth rate. [^3]\n\nMexican households spend an average of 316 pesos monthly on SVOD platforms, which represents a 23% annual increase driven by subscription growth and the adoption of higher-tier plans. [^4]\n\nTo increase revenue per user without causing mass customer churn, platforms are implementing strategies such as price increases, restrictions on account sharing, and advertising-supported plans. [^5]\n\nAccording to data from consultancy The CIU, in the last 12 months Nintendo raised prices up to 70% on its devices, driven by the launch of the new Switch 2; Xbox recorded an increase close to 30% and an 11% increase on some models; and Sony maintained an adjustment of about 10% on the PS5, applied since 2022. [^6]",
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      "statement": "Major streaming platforms in Mexico, including Netflix, Disney+, and Amazon Prime Video, are shifting their strategic focus from acquiring new subscribers to increasing the average revenue per user.",
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      "statement": "According to data from The CIU, the Mexican streaming market reached 15.4 million subscriptions to video on demand services by the end of the second quarter of 2026, representing a 6.2% annual growth rate.",
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