Amazon announced that its consumer AI assistant, Alexa for Shopping, can now analyze incoming messages to tell customers whether they are genuine Amazon communications or scams. ^[1] Amazon announced a new feature for its Alexa for Shopping assistant that lets users verify whether an email, text, or phone call from Amazon is legitimate. ^[2] Amazon said approximately 360,000 customers each year contact its customer service to ask whether a message they received from Amazon is real or a scam. ^[3] Amazon said it earlier introduced an email address, verify@amazon.com, and an online customer-service form that let people forward suspicious messages and receive confirmation of whether they were genuine. ^[4] Amazon said the AI determines authenticity by checking a suspicious message against the billions of genuine messages Amazon has sent globally and analyzing sender information, content, timing, and message metadata. ^[5] Amazon said the Alexa for Shopping assistant checks user-provided details against Amazon's record of every communication it has sent, including sender information, message content, timestamps, and exact formatting. ^[6] Amazon said the assistant returns one of three answers: 'confirmed from Amazon,' 'not from Amazon,' or 'unable to verify.' ^[7] Amazon said users can ask Alexa for Shopping questions such as whether Amazon sent a specific message and provide details like the sender's address, phone number, and message content. ^[8]