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    "headline": "US judge rejects DOJ bid to force Google to sell advertising exchange",
    "dek": "US Judge Leonie Brinkema declined to order Google to sell AdX, rejecting the DOJ's breakup bid.",
    "prose": "US Judge Leonie Brinkema of the Eastern District of Virginia declined on 2025-07-23 to order Alphabet's Google to sell AdX, its ad exchange where publishers pay Google a 20 percent fee, rejecting the US Department of Justice's bid to break up Google's advertising technology business. [^1]\n\nU.S. District Court Judge Leonie Brinkema refused to force Google to sell a division of its digital advertising business on Wednesday. [^2]\n\nBrinkema's rejection is the third consecutive US court defeat for antitrust enforcers seeking to break up Big Tech, following a judge's rejection of the FTC's bid to force Meta to sell Instagram and WhatsApp and another judge's rejection of the DOJ's bid to force Google to sell its Chrome browser. [^3]\n\nIn a prior 2024 ruling, Judge Brinkema found that Google had willfully monopolized both the publisher ad server and ad exchange markets and unlawfully tied the two products together. [^4]\n\nJudge Brinkema accepted behavioral remedies instead of a breakup, but her opinion was filed under seal for 14 days, so the details of the required changes are unknown; she ordered the two sides to submit a joint proposed final judgment within 30 days. [^5]\n\nJudge Leonie Brinkema accepted behavioral remedies proposed by Google, including providing real-time bid access to competitors, instead of forcing a sale. [^6]\n\nThe Department of Justice argued that Google could not be trusted to run the online advertising exchange after the judge ruled that Google had illegally quashed competition. [^7]\n\nThis ruling marks the third time in recent years that U.S. antitrust enforcers have tried to force a Big Tech breakup and lost. [^8]\n\nJudge Leonie Brinkema said in 2025 she will release a detailed ruling in 14 days to allow time to redact confidential information. [^9]\n\nJudge Leonie Brinkema opted for a set of rules governing how Google must operate in the ad market instead of a forced sale. [^10]\n\nThe cases are part of a broader effort by the Department of Justice to curtail the competitive dominance of big tech companies, including Apple, Amazon and Meta. [^11]\n\nIn 2024, a court determined that Google's search business, including its search-ad operation, was an illegal monopoly. [^12]",
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