The Oppo Find X9 Ultra smartphone won the EISA Photo & Video Smartphone 2026-2027 award, an industry accolade presented by the European Imaging and Sound Association. ^[1] OPPO introduced the LUMO Imaging System, a proprietary computational photography framework that unifies camera hardware, artificial intelligence, and algorithms to capture images that closely mirror human vision. ^[2] OPPO launched the Find X9 Ultra in India, its first Ultra model in the country, featuring a Hasselblad Master Camera System with ultra-wide, standard, and telephoto lenses and a periscope telephoto for long-range optical zoom. ^[3] Digital Camera World's testing found the Oppo Find X9 Ultra to be one of the best camera phones on the market and the closest a smartphone has yet come to feeling like a real camera. ^[4] EISA praised the Oppo Find X9 Ultra's camera system, developed in collaboration with Hasselblad, for its 14mm-230mm focal length range and versatility, calling it a competitor to superzoom cameras. ^[5] The Oppo Find X9 Ultra's camera system includes a 200MP 23mm main camera, a 50MP 14mm ultra-wide, a 200MP 70mm telephoto, and a 50MP 230mm super-telephoto with sensor-shift stabilization. ^[6] OPPO established the LUMO Lab, a dedicated initiative where global imaging engineers collaborate with Indian photographers, including Joseph Radhik, to co-create camera experiences tailored to India's visual culture. ^[7] OPPO partnered with Hasselblad to incorporate Hasselblad's color science and natural aesthetic calibration into its devices, producing ready-to-share photographs directly out of the camera. ^[8]