The European Union has prohibited the entry of beef and other animal products from Brazil into its territory effective this Thursday. ^[1] The average daily tourist spending reached 195 euros per traveler in 2025, growing at a rate higher than the increase in arrivals. ^[2][8] Turespaña reported on 2026-01-01 that Spain is currently the first international destination for travelers originating from the United Kingdom, Germany, France, Portugal, and the Netherlands. ^[3] LiuGong, a global manufacturer of heavy machinery, officially inaugurated its offices in Peru on 2026-03-09 and announced plans to increase local investments in mining, infrastructure, energy, and construction. ^[4] Brazil, identified as the world's largest beef producer and the country of churrasco, is now excluded from one of its main markets. ^[5] Starting this Thursday, it will be impossible to find Brazilian steak on the shelves of European supermarkets. ^[6] Spain maintains a very prominent position as a reference European destination for travelers from Mexico, the United States, and Canada. ^[7] LiuGong plans to transition from a commercialization-focused model to a localized structure with greater capabilities along the value chain, emphasizing localization, professionalization, and sustainability. ^[9] Peru becomes the second wholly-owned subsidiary of LiuGong in Latin America, following the establishment of its first subsidiary in Brazil in 2008. ^[10] Zheng Jin, president of the Board of Directors of Guangxi LiuGong Group, stated that the decision to establish a subsidiary responds to the potential of the Peruvian market due to its mineral and energy resources. ^[11] The European Union justifies this measure on sanitary grounds. ^[12]