{ "story_id": "fb8292b200606d8cc25bd62e180729d4", "desk": "drm3", "revision": 1, "published_at": "2026-09-01T18:10:46.000Z", "content_hash": "3ef1a0e4340b3c09bf51dd16a40cdf4ce02de0f3d359c2fb74ae545717b5be2f", "hash_basis": "sha256 over `headline\\ndek\\nprose`, plus `\\n` + the canonical citations JSON when any source is placed, plus `\\n#blog` for blogs", "basis": { "headline": "Apple New CEO John Ternus Teases Phenomenal iPhone Launch", "dek": "Apple CEO John Ternus describes the upcoming iPhone launch as phenomenal in his first staff memo.", "prose": "John Ternus, who previously served as head of hardware engineering, was named the new Chief Executive Officer of Apple. [^1]\n\nApple CEO John Ternus sent a memo to employees on Tuesday, September 1, 2026, teasing a huge launch next week that he described as phenomenal. [^2]\n\nApple marketing chief Greg Joswiak posted on social media that the company has more to say on Wednesday, September 9, 2026, when it will hold its next special event. [^3]\n\nJohn Ternus, the new CEO of Apple Inc., stated in a message to employees that the company is preparing for a phenomenal iPhone launch next week. [^4]\n\nApple plans to launch its first foldable iPhone and is preparing a push into smart home devices. [^5]\n\nJohn Ternus thanked Tim Cook for his leadership and assistance during the transition, noting Cook will now serve as executive chairman. [^6]\n\nApple is expected to unveil the iPhone 18 Pro and iPhone 18 Pro Max during the event. [^7]\n\nThe upcoming Apple event is scheduled to start at 10 a.m. Pacific Time on September 9, 2026. [^8]\n\nJohn Ternus expressed enthusiasm for upcoming products currently in development and future innovations that the company has not yet imagined. [^9]\n\nTim Cook, Apple's outgoing CEO who led the company for 15 years, will continue to serve as executive president following the transition. [^10]\n\nBloomberg News reported that Apple's long-term roadmap includes AirPods with cameras, smart glasses, a desktop robot, and a MacBook with a touchscreen. 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