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Friday, September 4, 2026 · UTC
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Lululemon Shares Plummet Following Second Forecast Cut and CEO Transition

Lululemon shares fell 18% after the company cut its full-year forecast for the second time ahead of new CEO Heidi O'Neill's tenure.

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As of 2026-09-04 12:25 UTC. Market figures are as the cited sources reported them at that time and may have moved since. This is news, not investment advice.
Shares of Lululemon Athletica fell about 18% in premarket trading on Friday after the sportswear maker cut its full-year forecast for a second time. [1] Lululemon Athletica shares fell approximately 20% on Friday before the market opened after the company lowered its annual forecasts for the second time, according to Reuters. [2] Lululemon Athletica stock dropped 20.56% premarket to $96.73 on September 4, 2026, following a forecast reset that signaled a sharp deterioration in the business outlook. [3] Management cut full-year sales guidance to a 5%-7% decline and EPS guidance to $9.48-$9.73, while Q3 guidance implies a 10%-11% revenue decline. [4] Following the results, at least 12 brokerages lowered their price objectives for the shares, with Piper Sandler setting the Street-low target of US$80. [5] Incoming CEO Heidi O'Neill, a former Nike executive who takes over on September 8, will be tasked with reviving demand in North America and restoring growth. [6] Revenue in the Americas fell 8% from a year earlier in the second quarter, compared with a 1% increase the previous year, as the firm struggled to reignite demand amid slow consumer spending impacted by inflationary pressures. [7] The CEO of Blackstone described massive investments in artificial intelligence as the opposite of a classic bubble, despite regular doubts about profitability and high valuations in the sector, according to AFP. [8] Volkswagen's stock jumped on Friday after its supervisory board approved a transformation plan that could lead to the elimination of approximately 50,000 jobs, according to Reuters. [9] Americas revenue fell 8% while China growth slowed to 4%, driven by product missteps, weaker traffic, and higher promotions pressuring the brand. [10] UBS analysts stated that they do not believe the stock pullback represents a good buying opportunity due to big EPS downside over the next twelve months and little upside risk. [11] Analysts surveyed by Marketwatch predicted a stable US unemployment rate of 4.1% and a rise in nonfarm payrolls of 53,000 for August. [12]
What this stands on
  1. Shares of Lululemon Athletica fell about 18% in premarket trading on Friday after the sportswear maker cut its full-year forecast for a second time. · The Globe and Mail
  2. Lululemon Athletica shares fell approximately 20% on Friday before the market opened after the company lowered its annual forecasts for the second time, according to Reuters. · Les Affaires
  3. Lululemon Athletica stock dropped 20.56% premarket to $96.73 on September 4, 2026, following a forecast reset that signaled a sharp deterioration in the business outlook. · Investing.com
  4. Management cut full-year sales guidance to a 5%-7% decline and EPS guidance to $9.48-$9.73, while Q3 guidance implies a 10%-11% revenue decline. · Investing.com
  5. Following the results, at least 12 brokerages lowered their price objectives for the shares, with Piper Sandler setting the Street-low target of US$80. · The Globe and Mail
  6. Incoming CEO Heidi O'Neill, a former Nike executive who takes over on September 8, will be tasked with reviving demand in North America and restoring growth. · The Globe and Mail
  7. Revenue in the Americas fell 8% from a year earlier in the second quarter, compared with a 1% increase the previous year, as the firm struggled to reignite demand amid slow consumer spending impacted by inflationary pressures. · The Globe and Mail
  8. The CEO of Blackstone described massive investments in artificial intelligence as the opposite of a classic bubble, despite regular doubts about profitability and high valuations in the sector, according to AFP. · Les Affaires
  9. Volkswagen's stock jumped on Friday after its supervisory board approved a transformation plan that could lead to the elimination of approximately 50,000 jobs, according to Reuters. · Les Affaires
  10. Americas revenue fell 8% while China growth slowed to 4%, driven by product missteps, weaker traffic, and higher promotions pressuring the brand. · Investing.com
  11. UBS analysts stated that they do not believe the stock pullback represents a good buying opportunity due to big EPS downside over the next twelve months and little upside risk. · Investing.com
  12. Analysts surveyed by Marketwatch predicted a stable US unemployment rate of 4.1% and a rise in nonfarm payrolls of 53,000 for August. · Les Affaires
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