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Tuesday, September 1, 2026 · UTC
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Expedia Group Launches Sponsored Listings on Vrbo

Expedia Group introduces paid sponsored listings for vacation rentals on Vrbo with a bid-per-night model.

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Expedia Group announced on Tuesday that it is rolling out Sponsored Listings globally on Vrbo vacation rental searches. [1] Expedia Group announced the launch of 12 new partner products and functionalities across its flagship vacation rental brand, Vrbo, and property management software, Escapia. [2] The product is priced per booked night with no upfront cost required from partners. [3] The Sponsored Listings product allows partners to pay for premium placement at the top of relevant search results. [4] Tim Rosolio, Vice President of Vacation Rental Partnerships at Expedia Group, stated that the company is entering one of the most exciting eras in its vacation rental history. [5] Vrbo Sponsored Listings, a pay-per-booked-night advertising solution with no upfront costs, launched globally following a successful pilot with partners including AvantStay and Vacation Rental Collective. [6] The Sponsored Listings product provides a new lever for Vrbo partners to attract bookings, applicable to both large property management companies and individual owners. [7] Joel Schoen, General Manager of Escapia, stated that the new features aim to make Escapia a more intuitive, flexible, connected, and intelligent platform for professional property managers. [8]
What this stands on
  1. Expedia Group announced on Tuesday that it is rolling out Sponsored Listings globally on Vrbo vacation rental searches. · Skift
  2. Expedia Group announced the launch of 12 new partner products and functionalities across its flagship vacation rental brand, Vrbo, and property management software, Escapia. · Hotel News Resource
  3. The product is priced per booked night with no upfront cost required from partners. · Skift
  4. The Sponsored Listings product allows partners to pay for premium placement at the top of relevant search results. · Skift
  5. Tim Rosolio, Vice President of Vacation Rental Partnerships at Expedia Group, stated that the company is entering one of the most exciting eras in its vacation rental history. · Hotel News Resource
  6. Vrbo Sponsored Listings, a pay-per-booked-night advertising solution with no upfront costs, launched globally following a successful pilot with partners including AvantStay and Vacation Rental Collective. · Hotel News Resource
  7. The Sponsored Listings product provides a new lever for Vrbo partners to attract bookings, applicable to both large property management companies and individual owners. · Skift
  8. Joel Schoen, General Manager of Escapia, stated that the new features aim to make Escapia a more intuitive, flexible, connected, and intelligent platform for professional property managers. · Hotel News Resource
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