Grupo Nutresa acquired Tío Rico, the number one ice cream brand in Venezuela, to expand its regional presence. [1]
Westcol, the second most-watched Spanish-speaking content creator globally with 57 million hours viewed, announced a partnership with Paleta, a famous ice cream brand from Colombia. [2] Paleta Dracula and Westcol have announced a partnership to create a new collectible item. [3] Luisa Fernanda Carrizosa, marketing manager for Nutresa's ice cream business, stated that the company is currently in the integration process and has not yet assumed full operational control of Tío Rico. [4]
Nutresa aims to sell 12 million units of ice cream in Colombia this year, representing a growth of over 40% in pesos and over 30% in units compared to the previous year. [5] Nutresa projects a 20% growth for its Colombian ice cream business this year, with the Drácula Halloween campaign expected to contribute a 30% increase in sales over two months. [6] A key feature of the partnership is 'La Llave de la Profecía', a limited-edition collectible co-created and designed by Westcol himself, marked with his characteristic 'W'. [7]
On September 3 at 6:00 p.m., Westcol will host a live stream on Kick to reveal secrets related to the new Dracula story. [8] The collaboration between Westcol and Paleta involves live streaming, gaming experiences, and a jointly developed collection of objects based on the Dracula universe. [9] This collectible represents the first item developed jointly by the brand and a content creator. [10]
Westcol, identified as a content creator, designed the collectible object. [11] The collectible features the brand's logo which includes a 'W'. [12]Grupo Nutresa adquirió Tío Rico, la marca de helados número uno en Venezuela, para expandir su presencia regional. [1]
Westcol, el segundo creador de contenido en español más visto a nivel mundial con 57 millones de horas vistas, anunció una alianza con Paleta, una famosa marca de helados de Colombia. [2] Paleta Drácula y Westcol han anunciado una alianza para crear un nuevo artículo coleccionable. [3] Luisa Fernanda Carrizosa, gerente de marketing del negocio de helados de Nutresa, declaró que la compañía se encuentra actualmente en proceso de integración y aún no ha asumido el control operativo total de Tío Rico. [4]
Nutresa aspira a vender 12 millones de unidades de helado en Colombia este año, lo que representa un crecimiento de más del 40% en pesos y más del 30% en unidades respecto al año anterior. [5] Nutresa proyecta un crecimiento del 20% para su negocio de helados en Colombia este año, y se espera que la campaña de Halloween Drácula contribuya con un aumento del 30% en las ventas durante dos meses. [6] Una característica clave de la alianza es 'La Llave de la Profecía', un coleccionable de edición limitada cocreado y diseñado por el propio Westcol, marcado con su característica 'W'. [7]
El 3 de septiembre a las 6:00 p.m., Westcol realizará una transmisión en vivo en Kick para revelar secretos relacionados con la nueva historia de Drácula. [8] La colaboración entre Westcol y Paleta implica transmisiones en vivo, experiencias de juego y una colección de objetos desarrollada conjuntamente basada en el universo de Drácula. [9] Este coleccionable representa el primer artículo desarrollado conjuntamente por la marca y un creador de contenido. [10]
Westcol, identificado como creador de contenido, diseñó el objeto coleccionable. [11] El coleccionable presenta el logotipo de la marca que incluye una 'W'. [12]
Proof12 sources · 3 publishers
What this stands on
Grupo Nutresa acquired Tío Rico, the number one ice cream brand in Venezuela, to expand its regional presence. · Portafolio
Westcol, the second most-watched Spanish-speaking content creator globally with 57 million hours viewed, announced a partnership with Paleta, a famous ice cream brand from Colombia. · Caracol Radio
Paleta Dracula and Westcol have announced a partnership to create a new collectible item. · elnuevosiglo.com.coColombia
Luisa Fernanda Carrizosa, marketing manager for Nutresa's ice cream business, stated that the company is currently in the integration process and has not yet assumed full operational control of Tío Rico. · Portafolio
Nutresa aims to sell 12 million units of ice cream in Colombia this year, representing a growth of over 40% in pesos and over 30% in units compared to the previous year. · Portafolio
Nutresa projects a 20% growth for its Colombian ice cream business this year, with the Drácula Halloween campaign expected to contribute a 30% increase in sales over two months. · Portafolio
A key feature of the partnership is 'La Llave de la Profecía', a limited-edition collectible co-created and designed by Westcol himself, marked with his characteristic 'W'. · Caracol Radio
On September 3 at 6:00 p.m., Westcol will host a live stream on Kick to reveal secrets related to the new Dracula story. · Caracol Radio
The collaboration between Westcol and Paleta involves live streaming, gaming experiences, and a jointly developed collection of objects based on the Dracula universe. · Caracol Radio
This collectible represents the first item developed jointly by the brand and a content creator. · elnuevosiglo.com.coColombia
Westcol, identified as a content creator, designed the collectible object. · elnuevosiglo.com.coColombia
The collectible features the brand's logo which includes a 'W'. · elnuevosiglo.com.coColombia
The one we could place publishes from Colombia. 2 could not be placed by their address. None is an official body: that part stands on reporting, not on the underlying document or transcript.
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