Grupo Nutresa acquired Tío Rico, the number one ice cream brand in Venezuela, to expand its regional presence. ^[1] Westcol, the second most-watched Spanish-speaking content creator globally with 57 million hours viewed, announced a partnership with Paleta, a famous ice cream brand from Colombia. ^[2] Paleta Dracula and Westcol have announced a partnership to create a new collectible item. ^[3] Luisa Fernanda Carrizosa, marketing manager for Nutresa's ice cream business, stated that the company is currently in the integration process and has not yet assumed full operational control of Tío Rico. ^[4] Nutresa aims to sell 12 million units of ice cream in Colombia this year, representing a growth of over 40% in pesos and over 30% in units compared to the previous year. ^[5] Nutresa projects a 20% growth for its Colombian ice cream business this year, with the Drácula Halloween campaign expected to contribute a 30% increase in sales over two months. ^[6] A key feature of the partnership is 'La Llave de la Profecía', a limited-edition collectible co-created and designed by Westcol himself, marked with his characteristic 'W'. ^[7] On September 3 at 6:00 p.m., Westcol will host a live stream on Kick to reveal secrets related to the new Dracula story. ^[8] The collaboration between Westcol and Paleta involves live streaming, gaming experiences, and a jointly developed collection of objects based on the Dracula universe. ^[9] This collectible represents the first item developed jointly by the brand and a content creator. ^[10] Westcol, identified as a content creator, designed the collectible object. ^[11] The collectible features the brand's logo which includes a 'W'. ^[12]